1. SEO (Search Engine Optimization)
SEO refers to the practice of optimizing a website to improve its visibility and rankings on search engines like Google. The goal is to drive organic (non-paid) traffic by improving various factors, such as content quality, backlinks, and technical setup.
2. Keyword
A keyword is a word or phrase that users enter into search engines. For example, if you're a baker, “best chocolate cake recipe” could be a keyword you want to target. Conducting keyword research helps you identify which terms will drive the most relevant traffic to your site.
3. On-Page SEO
On-page SEO refers to the optimization of elements on your website to make it more search-engine-friendly. This includes optimizing titles, headings, meta descriptions, URLs, and content to align with your targeted keywords.
4. Off-Page SEO
Off-page SEO involves activities outside your website that influence your rankings, primarily through backlinks (links from other websites). High-quality backlinks signal to search engines that your site is authoritative and trustworthy.
5. Backlink
A backlink is a link from another website to your own. The quality and quantity of backlinks can significantly impact your website’s SEO performance. More authoritative backlinks generally lead to better rankings.
6. Meta Description
A meta description is a short summary of a webpage’s content that appears in search results beneath the page title. While not a direct ranking factor, it can impact click-through rates.
7. Bounce Rate
Bounce rate refers to the percentage of visitors who leave your website after viewing only one page. A high bounce rate could indicate that your content or user experience needs improvement.
8. CTR (Click-Through Rate)
CTR is the percentage of people who click on a link to your website compared to the number of people who saw it in the search results. Improving your title tags and meta descriptions can increase CTR.
By understanding these basic SEO terms, you'll be better equipped to optimize your website and improve its search engine visibility!